Creative Advertising, Copy, Design and Life. Kyle Chamberlain
Wieden+Kennedy absolutely killed it on this for being interactive. Of course so did Terry Crews. I wasnt sure if the video I was watching was interactive. But sure thing, I pressed every key to see what it did. I think they could have said Old Spice a few more times, but in a funny way. Maybe make one instrument a OLD SPICE scream. People need to remember who the commercial is for just as much who is in it and why its great. On the other hand most people know Terry Crews is the Old Spice Guy (one of). The other question that comes to mind, is this going to get customers to switch to Old Spice? I have used it since JR High School. Because it works. But how is this commercial supposed to switch consumers brand preference? Maybe that isnt the interactive commercials purpose? If there is a purpose, I feel it is to reward loyal customers.
